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Haiyu Limited-Liability Company. is a large footwear group and dedicated into the production of footwear in popular fashion, industry standards, outdoor leisure and professional protection; the company is located in Gaomi, Shandong, "footwear production base of China", covering an area of 300 mu (about 200,000 m2) and having a registered capital of RMB 100 million; it has 10 state-of-the-art Goodyear, adhesive, polyurethane dual density injection molding production line, having more than 2,300 employs and reaching an annual output of more than 500 million pairs of various types of shoes.
 
Haiyu Co., Ltd. is a national “high-tech enterprise” and a national “contract-reliant enterprise”. Haiyu brand is a “Chinese well-known trademark”; Haiyu has successively become a fixed supply of occupational wear for the Chinese People’s Liberation Army, the Armed Police Force, and the Ministry of Public Security and other "national ministries and commissions"; a core supplier of occupational footwear and shielding shoes for large-scale central enterprises including China Civil Aviation, PetroChina, Sinopec, China National Railway Corporation, and China Southern Power Grid; and a strategically cooperative enterprise of many internationally renowned companies
 
The company has an outstanding design R&D team led by internationally renowned designers. It has the most advanced “Shoe Industry Design and Development Software” and “Open System”, as well as the “foot measurement data” acquisition equipment imported from Italy. All these modern technologies demonstrate the historical mission of Haiyu - "science and technology changes lives, health begins with a single step." 
 
The SATRA International Class A Testing Center invested hugely by the company is the only one testing center in the north of the Yangtze River that has been certified by the British SATRA organization and has third-party testing qualifications; it has professional equipment and testing capability for comprehensive test of various shoe materials and many performance indicators of shoes. 
 
With the mission of "science and technology changes lives, health begins with a single step", Haiyu people continue to forge ahead to fulfill the vision of "a hundred years of cause and the Haiyu of global”.